Proc-Records

Proc-Records founder and curator Adam Crammond, a k a, Graffiti Mechanism, picked or conceptualized, whichever the case, a rather curious cover for his latest effort Fueled by Emotion. Archetypal digital illustrations and graphic images come to mind when the subject of electronica album art is brought up, so it only rightly elicits a slight shrug that this release features a low-definition, worm's-eye view photo (with mirror effect) of a tree ostensibly taken during a drought. But looks, as the discerning would know, can be deceiving: the seven solid tracks of the album, which was released by Happy Puppy Records, intuitively belie whatever pallidness the cover may come off as having.